The term hiding in plain sight has been used a lot recently in various news stories of an unsavoury nature however today's publication of which,s year long investigation into supermarkets shows practises of described as "shifty" and "plain daft" are rife amongst the major high street players.
Now in any market cafe the conversations between traders often highlight examples of supermarket over pricing and dodgy dealing.
It's true that the convenience supermarkets offer is attractive in many time poor lives,however it's nothing short of disgraceful practice that this is prayed on,fooling unsuspecting consumers into buying what they believe to be special offers perticullally the infamous 2 for 1 appearing to offer great deals but in reality they offer far from that !.
For example Marks and Spencer's offer four Granny Smith apples for £2.29 or two packs for £4 which at first with a saving of 58p seems to be a reasonable deal until you realise that that makes the cost a whopping £3.50 a kilo that's over 100% dearer than we charge in our shops !.
another example from Waitrose offers baby new potatoes in 400 gram packets for £1.60 extortion in any currency however again they offer two for £3 which again with a 40p "saving" seems alright but again over 100 % dearer than my shops and there are countless of examples of this slight of hand and it appears that the illusion of saving money as opposed to the actual saving of money is allowed to flourish even in these cash tight times by simply plonking products in front of our eyes thus literally "hiding the cost in plain view"